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Online brand protection, why bother?

Jul 5, 2018 3:57:48 PM / by Alexis Ovenstone posted in brand protection, brands, buying online, counterfeit, ecommerce, intellectual property, IP, law, lawyers, legal, patents, SMEs, swoop, trademarks

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Brand protection is a complex business - key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no longer the domain of luxury goods. Increasingly, smaller brands with products costing £20 not £2000, are being faked and 12% of toys in the UK market are said to be counterfeit.**

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SnapDragon Wins STEM Ambition Award

Mar 16, 2018 12:48:35 PM / by Alexis Ovenstone posted in AccelerateHER, Ambition Award, awards, brands, buying online, counterfeit, edinburgh, intellectual property, IP, STEM, trademarks, Uncategorized

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SnapDragon has been recognised for encouraging women into STEM at the AccelerateHER Awards. The awards, which were held on International Women’s Day (8th March), and organised by Investing Women had over 190 entries across two categories, Ambition and Growth.

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Counterfeits: The Dark Side of E-commerce

Mar 8, 2018 11:18:48 AM / by Alexis Ovenstone posted in amazon, brands, Content ID, counterfeit, counterfeits, ebay, ecommerce, fake goods, intellectual property, IP, patents, Shanzhai, SMEs, trademarks

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It used to be that counterfeit goods were contained to street corners and back alley lanes in Asia, but now in this digital world counterfeit goods are widely available all over the globe, exposing new threats to both businesses and consumers.

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How to spot fakes in the toy and nursery industry

Nov 17, 2017 4:05:18 PM / by Alexis Ovenstone posted in children, counterfeit, fake toys, intellectual property, IP, nursery toys, patents, SMEs, trademarks

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Counterfeit goods are fake items deliberately made to look genuine. The issue of their prevalence within the luxury brand industry is well-documented, less well-known is the significant amount of counterfeits within the toy and nursery sector.

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Don't miss our FREE seminar at Kind & Jugend 16 September 2017

Sep 7, 2017 12:50:22 PM / by Alexis Ovenstone posted in children, counterfeit, fake, intellectual property, IP, kind und jugend, nursery, patents, SMEs, toy, trademarks

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FREE SEMINAR: Hot Tips for Protecting Your Brand Online, Saturday 16th September at 2.30pm in the Trend Forum.

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What you need to know about protecting colour logos in the EU

Aug 29, 2017 11:57:24 PM / by Alexis Ovenstone posted in intellectual property, trademarks

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Historically, national trademark offices in Europe had been divided about the scope of protection given to black and white trademarks. Several offices (including the UK Intellectual Property Office) had treated these marks as providing protection in all colours, while others had applied a ‘what you see is what you get’ approach, meaning that trademarks filed in black and white had only been protected as such. However, a new Common Practice released by the European Trademark and Design Network introduced a harmonised approach across Europe, which brand owners need to consider when formulating their logo protection strategies.

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Kellogg v Kokkinakis: the “Special K” trademark case

Jul 21, 2017 12:37:33 AM / by Alexis Ovenstone posted in Australia, cereal, sports, trademarks

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Kellogg’s is taking Australian tennis player Thanasi Kokkinakis to court over his attempt to trademark his “Special K” nickname. The food giant, which registered the Australian trademark for Special K in 1955 to protect its signature cereal brand, wants to stop the athlete from using the moniker in an advertising campaign. A spokesperson for Kellogg’s said that the company is determined ‘to defend… [the] very strong and iconic Special K – which is known and loved by many Australians’. However, due to the complexities of trademark law, it may only have a slim chance to win against Kokkinakis.

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Nestlé loses EU Kit Kat trademark: what are the implications for businesses?

Mar 14, 2017 10:22:41 PM / by Alexis Ovenstone posted in chocolate, EGC, EUIPO, trademarks

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In December 2016, the General Court of the European Union (EGC) dismissed Nestlé’s attempt to register the four-fingered shape of the brand’s signature Kit Kat chocolate bars as an EU trademark. Marking the latest development in a decade-long legal battle between Nestlé and Cadbury (now owned by Mondelez International), the EGC ruling stipulates that the European Union Intellectual Property Office (EUIPO) must re-examine whether the Kit Kat shape had acquired distinctiveness in all EU member states in respect of all goods covered by it. The decision, which means that the four-fingered shape can currently be used freely across the EU, imposes new obstacles on businesses that are seeking to register a 3D trademark.

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The effects of Brexit on IP

Jul 13, 2016 2:36:00 PM / by Alexis Ovenstone posted in intellectual property, patents, trademarks

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On June 23, the United Kingdom voted to leave the European Union. While several lawyers argue that the result is not legally binding (partners of law firm Mishcon de Reya have even recently claimed that for the Prime Minister to invoke Article 50 of the Lisbon Treaty without the approval of the Parliament would be unlawful), there is a real possibility that the UK government will notify the EU of its desire to leave. This would trigger an the

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