SnapDragon is excited to have strengthened its management team with two senior hires, Alexis Ovenstone as Head of Marketing and Kieron Smith as Product Manager.
The newest additions to our team demonstrate our commitment to the brand protection industry and determination to develop and promote our Swoop software, the world’s first publicly available brand monitoring tool aimed at helping SMEs tackle counterfeits.Every year, on August 21st we celebrate World Entrepreneurs’ Day, or WED, which is a day dedicated to creating awareness for entrepreneurship, innovation and leadership across the world.
SnapDragon have recently launched Swoop, the automated brand monitoring platform for designers, manufacturers and retailers, the first of its kind to be made publicly available. Swoop has been created to enable brands to fight against online criminal gangs of counterfeiters and copycats across all industries.
Brand protection is a complex business - key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no longer the domain of luxury goods. Increasingly, smaller brands with products costing £20 not £2000, are being faked and 12% of toys in the UK market are said to be counterfeit.**
Does fighting online infringement seem like a constant battle for your business, wasting your valuable time and resources? Or do you simply not have enough time or know-how to deal with it?
