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Kellogg v Kokkinakis: the “Special K” trademark case

Jul 21, 2017 12:37:33 AM / by Alexis Ovenstone posted in Australia, cereal, sports, trademarks

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Kellogg’s is taking Australian tennis player Thanasi Kokkinakis to court over his attempt to trademark his “Special K” nickname. The food giant, which registered the Australian trademark for Special K in 1955 to protect its signature cereal brand, wants to stop the athlete from using the moniker in an advertising campaign. A spokesperson for Kellogg’s said that the company is determined ‘to defend… [the] very strong and iconic Special K – which is known and loved by many Australians’. However, due to the complexities of trademark law, it may only have a slim chance to win against Kokkinakis.

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