Kellogg v Kokkinakis: the “Special K” trademark case

Jul 21, 2017 12:37:33 AM / by Alexis Ovenstone posted in Australia, cereal, sports, trademarks


Kellogg’s is taking Australian tennis player Thanasi Kokkinakis to court over his attempt to trademark his “Special K” nickname. The food giant, which registered the Australian trademark for Special K in 1955 to protect its signature cereal brand, wants to stop the athlete from using the moniker in an advertising campaign. A spokesperson for Kellogg’s said that the company is determined ‘to defend… [the] very strong and iconic Special K – which is known and loved by many Australians’. However, due to the complexities of trademark law, it may only have a slim chance to win against Kokkinakis.

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