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Top Tips on how to protect, manage and enforce your IP rights

Nov 14, 2018 12:21:43 PM / by Alexis Ovenstone posted in intellectual property, general IP advice, IP

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Last week we shared our blog about "Why you should know about your IP rights", this week are giving you #TopTips on how to protect, manage and enforce these rights.

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Why you should know about your IP rights

Oct 31, 2018 2:28:29 PM / by Alexis Ovenstone posted in intellectual property, IP, general IP advice

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Every company, predominantly start-ups, wants a competitive advantage. Intellectual property (IP) rights and knowing how to leverage them may give your brand a more prosperous future than other companies. 

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Online brand protection, why bother?

Jul 5, 2018 3:57:48 PM / by Alexis Ovenstone posted in brand protection, brands, buying online, counterfeit, ecommerce, intellectual property, IP, law, lawyers, legal, patents, SMEs, swoop, trademarks

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Brand protection is a complex business - key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no longer the domain of luxury goods. Increasingly, smaller brands with products costing £20 not £2000, are being faked and 12% of toys in the UK market are said to be counterfeit.**

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British IP Day 4th July 2018

Jul 4, 2018 9:56:44 AM / by Alexis Ovenstone posted in AIP, alliance for IP, British IP Day, intellectual property, IP

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Every year, on April 26th, the world celebrates World Intellectual Property Day. Today, July 4th, we celebrate British Intellectual Property Day… but what exactly are we celebrating?

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We’ve been shortlisted for the IP Champion Award!

Jul 3, 2018 2:59:01 PM / by Alexis Ovenstone posted in AIP, alliance for IP, British IP Day, copyright, Events, intellectual property, IP, IT Champion Award, trademark

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SnapDragon is delighted to be shortlisted for the Alliance for Intellectual Property’s IP Champion Award 2018! The award aims to recognise an excellent initiative or service which helps or promotes intellectual property.

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SnapDragon Wins STEM Ambition Award

Mar 16, 2018 12:48:35 PM / by Alexis Ovenstone posted in AccelerateHER, Ambition Award, awards, brands, buying online, counterfeit, edinburgh, intellectual property, IP, STEM, trademarks, Uncategorized

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SnapDragon has been recognised for encouraging women into STEM at the AccelerateHER Awards. The awards, which were held on International Women’s Day (8th March), and organised by Investing Women had over 190 entries across two categories, Ambition and Growth.

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Counterfeits: The Dark Side of E-commerce

Mar 8, 2018 11:18:48 AM / by Alexis Ovenstone posted in amazon, brands, Content ID, counterfeit, counterfeits, ebay, ecommerce, fake goods, intellectual property, IP, patents, Shanzhai, SMEs, trademarks

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It used to be that counterfeit goods were contained to street corners and back alley lanes in Asia, but now in this digital world counterfeit goods are widely available all over the globe, exposing new threats to both businesses and consumers.

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London Toy Fair 2018

Jan 9, 2018 4:19:36 PM / by Alexis Ovenstone posted in counterfeit, Events, intellectual property, IP, the toy fair, toy fair

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The SnapDragon team is excited to attend our very first Toy Fair at Olympia London on the 23rd - 25th January 2018.

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Introducing Michelle Novenson…

Dec 5, 2017 3:38:47 PM / by Alexis Ovenstone posted in brands, counterfeit, edinburgh, fakes, intellectual property, IP, SnapDragon Team

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SnapDragon is made up of a team of tenacious, experienced, multi-lingual professionals who know what it takes to defend a brand online.  We use intellectual property rights to defend your brand on e-commerce platforms across the world.

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How to spot fakes in the toy and nursery industry

Nov 17, 2017 4:05:18 PM / by Alexis Ovenstone posted in children, counterfeit, fake toys, intellectual property, IP, nursery toys, patents, SMEs, trademarks

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Counterfeit goods are fake items deliberately made to look genuine. The issue of their prevalence within the luxury brand industry is well-documented, less well-known is the significant amount of counterfeits within the toy and nursery sector.

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