In this blog, Mary Kernohan, Head of Business Development at SnapDragon, goes into detail about how to make the most of your design rights and trademarks.
Every company, and particularly a startup, needs a competitive advantage.
Knowing how to leverage your intellectual property (IP) rights, whether registered or not, can ensure a more prosperous future for your brand than others in a similar space.
Brand protection is a complex business - key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no longer the domain of luxury goods. Increasingly, smaller brands with products costing £20 not £2000, are being faked and 12% of toys in the UK market are said to be counterfeit.**
Every year, on April 26th, the world celebrates World Intellectual Property Day. Today, July 4th, we celebrate British Intellectual Property Day… but what exactly are we celebrating?
SnapDragon is delighted to be shortlisted for the Alliance for Intellectual Property’s IP Champion Award 2018! The award aims to recognise an excellent initiative or service which helps or promotes intellectual property.
Every year on 26 April we celebrate World Intellectual Property Day and we are particularly excited about the theme for this year which is “Powering change: Women in innovation and creativity.”
SnapDragon has been recognised for encouraging women into STEM at the AccelerateHER Awards. The awards, which were held on International Women’s Day (8th March), and organised by Investing Women had over 190 entries across two categories, Ambition and Growth.
It used to be that counterfeit goods were contained to street corners and back alley lanes in Asia, but now in this digital world counterfeit goods are widely available all over the globe, exposing new threats to both businesses and consumers.