As every Spring, supermarkets’ shelves are bursting with vibrant Easter eggs vying for the baskets of millions of UK consumers. However, behind the bright facade and joyful Easter celebrations, there is a growing concern amongst the confectionary industry. Fakes.
Have you ever thought about counterfeit cuisine while tucking into your Thanksgiving or Christmas dinner?
Food fraud, the criminal activity of making profit by substituting expensive ingredients for cheaper ones, hit the headlines in Britain when the horse-meat scandal broke out in 2013. After retailers, such as Asda and Tesco, admitted to unwittingly selling horse-meat in the form of burgers, lasagne, and even diced meat, shocked consumers demanded a guarantee that it would never happen again. But the 2013 case was just the tip of the iceberg; as food fraudsters have increasing opportunities to break into supermarkets’ supply chains, consumers need to be aware of risks.