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Online brand protection, why bother?

Jul 5, 2018 3:57:48 PM / by Alexis Ovenstone posted in brand protection, brands, buying online, counterfeit, ecommerce, intellectual property, IP, law, lawyers, legal, patents, SMEs, swoop, trademarks

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Brand protection is a complex business - key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no longer the domain of luxury goods. Increasingly, smaller brands with products costing £20 not £2000, are being faked and 12% of toys in the UK market are said to be counterfeit.**

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Counterfeits: The Dark Side of E-commerce

Mar 8, 2018 11:18:48 AM / by Alexis Ovenstone posted in amazon, brands, Content ID, counterfeit, counterfeits, ebay, ecommerce, fake goods, intellectual property, IP, patents, Shanzhai, SMEs, trademarks

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It used to be that counterfeit goods were contained to street corners and back alley lanes in Asia, but now in this digital world counterfeit goods are widely available all over the globe, exposing new threats to both businesses and consumers.

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Facebook is accused of failing to halt the trade of counterfeit goods online…

Dec 7, 2017 1:09:22 PM / by Alexis Ovenstone posted in buying online, counterfeit, counterfeits, ecommerce, facebook, fakes

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There has been coverage in the press recently about the biggest investigation in Britain into fake goods on social media which identified tens of thousands of listings for counterfeit products on Facebook, including potentially dangerous items.

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