Copied: How Counterfeits are Harming Outdoor Brands

Jun 10, 2019 5:18:37 PM / by Ailidh Mather posted in counterfeits, SnapDragon, Outdoor, counterfeiting

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World Anti-Counterfeiting Day 2019

Jun 6, 2019 3:53:36 PM / by Ailidh Mather posted in counterfeits, fighting fakes, SnapDragon, World Anti-Counterfeit Day 2019

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World Anti-Counterfeiting Day (WAC) - now in its 21st year, and never more meaningful than it is today. Fact!

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Knowledge is Power

Apr 4, 2019 12:35:45 PM / by Ailidh Mather posted in brand protection, counterfeits, IP

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The power of knowledge is the topic for this week.

Counterfeiting is a big business. When creating your business, it’s important to ensure you learn as much as you can about intellectual property (IP) infringement issues.

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The Secret Ingredient(s)...

Mar 19, 2019 10:54:02 AM / by Ailidh Mather posted in counterfeits

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The experts discuss the merits of adding ‘secret ingredients’ to your products.

Want to throw your competition off the scent? A valuable way to protect your brand from counterfeits is to include ‘secret ingredients’ into your product. This clever trick can help those in the know, such as your trusted network, to identify a fake no matter how close to the real deal it may look.

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Meet us at the Toy Fair in London 22nd-24th January

Jan 15, 2019 3:45:16 PM / by Rachel Jones posted in brand monitoring, brand protection, counterfeits, the toy fair, toy, toy fair, toys, toy industry

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After much success at the event in 2018, the SnapDragon team are excited to be attending the Toy Fair once again this year at the Kensington Olympia in London from the 22nd to 24th January - we will be located in The Balcony at Stand 200, opposite BTHA.

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How brands can fight back against online counterfeiters on Black Friday and Cyber Monday

Nov 22, 2018 4:20:32 PM / by Alexis Ovenstone posted in counterfeits, black friday, cyber monday

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The wait for Nike’s official “France World Champions shirt” causes a flood of fakes to circulate in China

Jul 31, 2018 11:36:08 AM / by Alexis Ovenstone posted in brand protection, counterfeit, counterfeits, fakes, football, france, french team, two stars, world cup

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Less than a week after France’s FIFA World Cup Final victory, counterfeit models of their World Champions shirt with two stars (representing their two World Cup wins in 1998 & 2018) were on sale in China, according to L’Equipe.

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The top 5 reasons to fight infringements of your brand online

Jun 14, 2018 4:56:16 PM / by Alexis Ovenstone posted in brand monitoring, brand protection, counterfeits, fakes, swoop

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Does fighting online infringement seem like a constant battle for your business, wasting your valuable time and resources? Or do you simply not have enough time or know-how to deal with it?

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World Anti-Counterfeiting Day 2018 - Five Reasons NOT TO BUY Counterfeits

Jun 6, 2018 12:16:46 PM / by Alexis Ovenstone posted in counterfeits, fight fakes, WAC, world anti-counterfeit day 2018

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SnapDragon protect against counterfeit products every day, all day, for businesses of different sizes and sectors. Today in particular is a key date in the global agenda to raise awareness of the issue of counterfeits – World Anti-Counterfeiting Day 2018. We are of course strong advocates of fighting against illegal counterfeiters, and fully support all efforts to tackle the problem which can be destructive for businesses and dangerous to consumers.

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World Intellectual Property Day 2018!

Apr 26, 2018 5:23:21 PM / by Alexis Ovenstone posted in counterfeits, EUIPO, general IP advice, intellectual property, IPO, WIPO, world intellectual property day, World IP Day

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Every year on 26 April we celebrate World Intellectual Property Day and we are particularly excited about the theme for this year which is “Powering change: Women in innovation and creativity.”

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