The experts discuss the merits of adding ‘secret ingredients’ to your products.
Want to throw your competition off the scent? A valuable way to protect your brand from counterfeits is to include ‘secret ingredients’ into your product. This clever trick can help those in the know, such as your trusted network, to identify a fake no matter how close to the real deal it may look.
After much success at the event in 2018, the SnapDragon team are excited to be attending the Toy Fair once again this year at the Kensington Olympia in London from the 22nd to 24th January - we will be located in The Balcony at Stand 200, opposite BTHA.
Less than a week after France’s FIFA World Cup Final victory, counterfeit models of their World Champions shirt with two stars (representing their two World Cup wins in 1998 & 2018) were on sale in China, according to L’Equipe.
Does fighting online infringement seem like a constant battle for your business, wasting your valuable time and resources? Or do you simply not have enough time or know-how to deal with it?
SnapDragon protect against counterfeit products every day, all day, for businesses of different sizes and sectors. Today in particular is a key date in the global agenda to raise awareness of the issue of counterfeits – World Anti-Counterfeiting Day 2018. We are of course strong advocates of fighting against illegal counterfeiters, and fully support all efforts to tackle the problem which can be destructive for businesses and dangerous to consumers.
Every year on 26 April we celebrate World Intellectual Property Day and we are particularly excited about the theme for this year which is “Powering change: Women in innovation and creativity.”
Today is World Health Day (Saturday 7th April) and we all know the importance of keeping healthy, right? Eating a balanced diet, exercising regularly, drinking plenty of water and getting a decent sleep are all important for us to maintain our health. However, consideration for the legitimacy of everyday products is often left in the back of our minds as we live our busy lives. Unfortunately, there are billions of counterfeit products currently on the market that are unknowingly purchased, putting the health of consumers at risk. From cosmetics to toys and pharmaceuticals to confectionary, fake products are widely available in every industry. This poses a threat, not only to brands profits and reputations, but more seriously to the wellbeing of consumers.
It used to be that counterfeit goods were contained to street corners and back alley lanes in Asia, but now in this digital world counterfeit goods are widely available all over the globe, exposing new threats to both businesses and consumers.