Our Blog

The wait for Nike’s official “France World Champions shirt” causes a flood of fakes to circulate in China

Jul 31, 2018 11:36:08 AM / by Alexis Ovenstone posted in brand protection, counterfeit, counterfeits, fakes, football, france, french team, two stars, world cup

0 Comments

2000px-FRA_football_kit.svg

Less than a week after France’s FIFA World Cup Final victory, counterfeit models of their World Champions shirt with two stars (representing their two World Cup wins in 1998 & 2018) were on sale in China, according to L’Equipe.

Read More

Online brand protection, why bother?

Jul 5, 2018 3:57:48 PM / by Alexis Ovenstone posted in brand protection, brands, buying online, counterfeit, ecommerce, intellectual property, IP, law, lawyers, legal, patents, SMEs, swoop, trademarks

0 Comments

activity-board-game-connection-613508-1

Brand protection is a complex business - key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no longer the domain of luxury goods. Increasingly, smaller brands with products costing £20 not £2000, are being faked and 12% of toys in the UK market are said to be counterfeit.**

Read More

Introducing Swoop by SnapDragon - the first publicly available brand monitoring tool

May 31, 2018 6:06:11 PM / by Alexis Ovenstone posted in brand protection, counterfeit, fighting fakes, swoop

0 Comments

Read More

This World Health Day watch out for the health hazards of counterfeits

Apr 6, 2018 3:42:06 PM / by Alexis Ovenstone posted in counterfeit, counterfeits, EUIPO, fake goods, world health day, world health organisation

0 Comments

Today is World Health Day (Saturday 7th April) and we all know the importance of keeping healthy, right? Eating a balanced diet, exercising regularly, drinking plenty of water and getting a decent sleep are all important for us to maintain our health. However, consideration for the legitimacy of everyday products is often left in the back of our minds as we live our busy lives. Unfortunately, there are billions of counterfeit products currently on the market that are unknowingly purchased, putting the health of consumers at risk. From cosmetics to toys and pharmaceuticals to confectionary, fake products are widely available in every industry. This poses a threat, not only to brands profits and reputations, but more seriously to the wellbeing of consumers.

Read More

SnapDragon Wins STEM Ambition Award

Mar 16, 2018 12:48:35 PM / by Alexis Ovenstone posted in AccelerateHER, Ambition Award, awards, brands, buying online, counterfeit, edinburgh, intellectual property, IP, STEM, trademarks, Uncategorized

0 Comments

SnapDragon has been recognised for encouraging women into STEM at the AccelerateHER Awards. The awards, which were held on International Women’s Day (8th March), and organised by Investing Women had over 190 entries across two categories, Ambition and Growth.

Read More

Counterfeits: The Dark Side of E-commerce

Mar 8, 2018 11:18:48 AM / by Alexis Ovenstone posted in amazon, brands, Content ID, counterfeit, counterfeits, ebay, ecommerce, fake goods, intellectual property, IP, patents, Shanzhai, SMEs, trademarks

0 Comments

It used to be that counterfeit goods were contained to street corners and back alley lanes in Asia, but now in this digital world counterfeit goods are widely available all over the globe, exposing new threats to both businesses and consumers.

Read More

London Toy Fair 2018

Jan 9, 2018 4:19:36 PM / by Alexis Ovenstone posted in counterfeit, Events, intellectual property, IP, the toy fair, toy fair

0 Comments

The SnapDragon team is excited to attend our very first Toy Fair at Olympia London on the 23rd - 25th January 2018.

Read More

Facebook is accused of failing to halt the trade of counterfeit goods online…

Dec 7, 2017 1:09:22 PM / by Alexis Ovenstone posted in buying online, counterfeit, counterfeits, ecommerce, facebook, fakes

0 Comments

There has been coverage in the press recently about the biggest investigation in Britain into fake goods on social media which identified tens of thousands of listings for counterfeit products on Facebook, including potentially dangerous items.

Read More

Introducing Michelle Novenson…

Dec 5, 2017 3:38:47 PM / by Alexis Ovenstone posted in brands, counterfeit, edinburgh, fakes, intellectual property, IP, SnapDragon Team

0 Comments

SnapDragon is made up of a team of tenacious, experienced, multi-lingual professionals who know what it takes to defend a brand online.  We use intellectual property rights to defend your brand on e-commerce platforms across the world.

Read More

How to spot fakes in the toy and nursery industry

Nov 17, 2017 4:05:18 PM / by Alexis Ovenstone posted in children, counterfeit, fake toys, intellectual property, IP, nursery toys, patents, SMEs, trademarks

0 Comments

Counterfeit goods are fake items deliberately made to look genuine. The issue of their prevalence within the luxury brand industry is well-documented, less well-known is the significant amount of counterfeits within the toy and nursery sector.

Read More

Subscribe for Blog Updates

Recent Posts