It used to be that counterfeit goods were contained to street corners and back alley lanes in Asia, but now in this digital world counterfeit goods are widely available all over the globe, exposing new threats to both businesses and consumers.
With more than 1 billion monthly users, YouTube is the world’s largest video sharing platform; in 2012, only seven years after its creation, 60 hours of video were uploaded every minute and YouTube mobile alone received over 600 million views per day. However, despite the website’s huge popularity, its policy on copyrighted material (especially concerning music and audio) is still perceived to be a ‘grey area’. ‘YouTubers’ confused over the issue can find themselves in the midst of a (often accidental) copyright infringement dispute, which can lead to users’ accounts being suspended, videos muted and even to litigation. In order to avoid these situations, all YouTube users should have a thorough understanding of the website’s copyright policy and know how to respond to false infringement claims, should they be served one.