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Online brand protection, why bother?

Jul 5, 2018 3:57:48 PM / by Alexis Ovenstone posted in brand protection, brands, buying online, counterfeit, ecommerce, intellectual property, IP, law, lawyers, legal, patents, SMEs, swoop, trademarks

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Brand protection is a complex business - key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no longer the domain of luxury goods. Increasingly, smaller brands with products costing £20 not £2000, are being faked and 12% of toys in the UK market are said to be counterfeit.**

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SnapDragon Wins STEM Ambition Award

Mar 16, 2018 12:48:35 PM / by Alexis Ovenstone posted in AccelerateHER, Ambition Award, awards, brands, buying online, counterfeit, edinburgh, intellectual property, IP, STEM, trademarks, Uncategorized

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SnapDragon has been recognised for encouraging women into STEM at the AccelerateHER Awards. The awards, which were held on International Women’s Day (8th March), and organised by Investing Women had over 190 entries across two categories, Ambition and Growth.

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Facebook is accused of failing to halt the trade of counterfeit goods online…

Dec 7, 2017 1:09:22 PM / by Alexis Ovenstone posted in buying online, counterfeit, counterfeits, ecommerce, facebook, fakes

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There has been coverage in the press recently about the biggest investigation in Britain into fake goods on social media which identified tens of thousands of listings for counterfeit products on Facebook, including potentially dangerous items.

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