Online brand protection, why bother?

Jul 5, 2018 3:57:48 PM / by Alexis Ovenstone posted in brand protection, brands, buying online, counterfeit, ecommerce, intellectual property, IP, law, lawyers, legal, patents, SMEs, swoop, trademarks



Brand protection is a complex business - key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no longer the domain of luxury goods. Increasingly, smaller brands with products costing £20 not £2000, are being faked and 12% of toys in the UK market are said to be counterfeit.**

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SnapDragon Wins STEM Ambition Award

Mar 16, 2018 12:48:35 PM / by Alexis Ovenstone posted in AccelerateHER, Ambition Award, awards, brands, buying online, counterfeit, edinburgh, intellectual property, IP, STEM, trademarks, Uncategorized


SnapDragon has been recognised for encouraging women into STEM at the AccelerateHER Awards. The awards, which were held on International Women’s Day (8th March), and organised by Investing Women had over 190 entries across two categories, Ambition and Growth.

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Counterfeits: The Dark Side of E-commerce

Mar 8, 2018 11:18:48 AM / by Alexis Ovenstone posted in amazon, brands, Content ID, counterfeit, counterfeits, ebay, ecommerce, fake goods, intellectual property, IP, patents, Shanzhai, SMEs, trademarks


It used to be that counterfeit goods were contained to street corners and back alley lanes in Asia, but now in this digital world counterfeit goods are widely available all over the globe, exposing new threats to both businesses and consumers.

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Introducing Michelle Novenson…

Dec 5, 2017 3:38:47 PM / by Alexis Ovenstone posted in brands, counterfeit, edinburgh, fakes, intellectual property, IP, SnapDragon Team


SnapDragon is made up of a team of tenacious, experienced, multi-lingual professionals who know what it takes to defend a brand online.  We use intellectual property rights to defend your brand on e-commerce platforms across the world.

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