SnapDragon is excited to have strengthened its management team with two senior hires, Alexis Ovenstone as Head of Marketing and Kieron Smith as Product Manager.
Less than a week after France’s FIFA World Cup Final victory, counterfeit models of their World Champions shirt with two stars (representing their two World Cup wins in 1998 & 2018) were on sale in China, according to L’Equipe.
SnapDragon have recently launched Swoop, the automated brand monitoring platform for designers, manufacturers and retailers, the first of its kind to be made publicly available. Swoop has been created to enable brands to fight against online criminal gangs of counterfeiters and copycats across all industries.
Brand protection is a complex business - key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no longer the domain of luxury goods. Increasingly, smaller brands with products costing £20 not £2000, are being faked and 12% of toys in the UK market are said to be counterfeit.**
Does fighting online infringement seem like a constant battle for your business, wasting your valuable time and resources? Or do you simply not have enough time or know-how to deal with it? If so, you are going to want to hear about our brand-new software, Swoop.