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The SnapDragon team is growing!

Aug 21, 2018 10:58:36 AM / by Rachel Jones posted in brand monitoring, brand protection, edinburgh, legal tech, SnapDragon Team, swoop, team

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SnapDragon is excited to have strengthened its management team with two senior hires, Alexis Ovenstone as Head of Marketing and Kieron Smith as Product Manager.

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The wait for Nike’s official “France World Champions shirt” causes a flood of fakes to circulate in China

Jul 31, 2018 11:36:08 AM / by Alexis Ovenstone posted in brand protection, counterfeit, counterfeits, fakes, football, france, french team, two stars, world cup

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Less than a week after France’s FIFA World Cup Final victory, counterfeit models of their World Champions shirt with two stars (representing their two World Cup wins in 1998 & 2018) were on sale in China, according to L’Equipe.

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Giving brands the power to fight online counterfeiters!

Jul 5, 2018 5:10:33 PM / by Alexis Ovenstone posted in brand monitoring, brand protection, swoop

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SnapDragon have recently launched Swoop, the automated brand monitoring platform for designers, manufacturers and retailers, the first of its kind to be made publicly available.  Swoop has been created to enable brands to fight against online criminal gangs of counterfeiters and copycats across all industries.

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Online brand protection, why bother?

Jul 5, 2018 3:57:48 PM / by Alexis Ovenstone posted in brand protection, brands, buying online, counterfeit, ecommerce, intellectual property, IP, law, lawyers, legal, patents, SMEs, swoop, trademarks

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Brand protection is a complex business - key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no longer the domain of luxury goods. Increasingly, smaller brands with products costing £20 not £2000, are being faked and 12% of toys in the UK market are said to be counterfeit.**

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Top 5 reasons you need our new Swoop tool to help you fight infringements of your brand

Jun 14, 2018 4:56:16 PM / by Alexis Ovenstone posted in brand monitoring, brand protection, counterfeits, fakes, swoop

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Does fighting online infringement seem like a constant battle for your business, wasting your valuable time and resources? Or do you simply not have enough time or know-how to deal with it? If so, you are going to want to hear about our brand-new software, Swoop.

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Introducing Swoop by SnapDragon - the first publicly available brand monitoring tool

May 31, 2018 6:06:11 PM / by Alexis Ovenstone posted in brand protection, counterfeit, fighting fakes, swoop

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