Knowledge is Power

Apr 4, 2019 12:35:45 PM / by Ailidh Mather posted in brand protection, counterfeits, IP

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The power of knowledge is the topic for this week.

Counterfeiting is a big business. When creating your business, it’s important to ensure you learn as much as you can about intellectual property (IP) infringement issues.

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Meet us at the Toy Fair in London 22nd-24th January

Jan 15, 2019 3:45:16 PM / by Rachel Jones posted in brand monitoring, brand protection, counterfeits, the toy fair, toy, toy fair, toys, toy industry

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After much success at the event in 2018, the SnapDragon team are excited to be attending the Toy Fair once again this year at the Kensington Olympia in London from the 22nd to 24th January - we will be located in The Balcony at Stand 200, opposite BTHA.

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The SnapDragon team is growing!

Aug 21, 2018 10:58:36 AM / by Rachel Jones posted in brand monitoring, brand protection, edinburgh, legal tech, SnapDragon Team, swoop, team

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SnapDragon is excited to have strengthened its management team with two senior hires, Alexis Ovenstone as Head of Marketing and Kieron Smith as Product Manager.

The newest additions to our team demonstrate our commitment to the brand protection industry and determination to develop and promote our Swoop software, the world’s first publicly available brand monitoring tool aimed at helping SMEs tackle counterfeits.
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The wait for Nike’s official “France World Champions shirt” causes a flood of fakes to circulate in China

Jul 31, 2018 11:36:08 AM / by Alexis Ovenstone posted in brand protection, counterfeit, counterfeits, fakes, football, france, french team, two stars, world cup

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Less than a week after France’s FIFA World Cup Final victory, counterfeit models of their World Champions shirt with two stars (representing their two World Cup wins in 1998 & 2018) were on sale in China, according to L’Equipe.

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Giving brands the power to fight online counterfeiters!

Jul 5, 2018 5:10:33 PM / by Alexis Ovenstone posted in brand monitoring, brand protection, swoop

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SnapDragon have recently launched Swoop, the automated brand monitoring platform for designers, manufacturers and retailers, the first of its kind to be made publicly available.  Swoop has been created to enable brands to fight against online criminal gangs of counterfeiters and copycats across all industries.

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Online brand protection, why bother?

Jul 5, 2018 3:57:48 PM / by Alexis Ovenstone posted in brand protection, brands, buying online, counterfeit, ecommerce, intellectual property, IP, law, lawyers, legal, patents, SMEs, swoop, trademarks

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Brand protection is a complex business - key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no longer the domain of luxury goods. Increasingly, smaller brands with products costing £20 not £2000, are being faked and 12% of toys in the UK market are said to be counterfeit.**

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The top 5 reasons to fight infringements of your brand online

Jun 14, 2018 4:56:16 PM / by Alexis Ovenstone posted in brand monitoring, brand protection, counterfeits, fakes, swoop

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Does fighting online infringement seem like a constant battle for your business, wasting your valuable time and resources? Or do you simply not have enough time or know-how to deal with it?

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Introducing Swoop by SnapDragon - the first publicly available brand monitoring tool

May 31, 2018 6:06:11 PM / by Alexis Ovenstone posted in brand protection, counterfeit, fighting fakes, swoop

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