SnapDragon is excited to have strengthened its management team with two senior hires, Alexis Ovenstone as Head of Marketing and Kieron Smith as Product Manager.The newest additions to our team demonstrate our commitment to the brand protection industry and determination to develop and promote our Swoop software, the world’s first publicly available brand monitoring tool aimed at helping SMEs tackle counterfeits.
Every year, on August 21st we celebrate World Entrepreneurs’ Day, or WED, which is a day dedicated to creating awareness for entrepreneurship, innovation and leadership across the world.
Less than a week after France’s FIFA World Cup Final victory, counterfeit models of their World Champions shirt with two stars (representing their two World Cup wins in 1998 & 2018) were on sale in China, according to L’Equipe.
SnapDragon have recently launched Swoop, the automated brand monitoring platform for designers, manufacturers and retailers, the first of its kind to be made publicly available. Swoop has been created to enable brands to fight against online criminal gangs of counterfeiters and copycats across all industries.
Brand protection is a complex business - key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no longer the domain of luxury goods. Increasingly, smaller brands with products costing £20 not £2000, are being faked and 12% of toys in the UK market are said to be counterfeit.**
Every year, on April 26th, the world celebrates World Intellectual Property Day. Today, July 4th, we celebrate British Intellectual Property Day… but what exactly are we celebrating?
SnapDragon is delighted to be shortlisted for the Alliance for Intellectual Property’s IP Champion Award 2018! The award aims to recognise an excellent initiative or service which helps or promotes intellectual property.
Does fighting online infringement seem like a constant battle for your business, wasting your valuable time and resources? Or do you simply not have enough time or know-how to deal with it?
SnapDragon protect against counterfeit products every day, all day, for businesses of different sizes and sectors. Today in particular is a key date in the global agenda to raise awareness of the issue of counterfeits – World Anti-Counterfeiting Day 2018. We are of course strong advocates of fighting against illegal counterfeiters, and fully support all efforts to tackle the problem which can be destructive for businesses and dangerous to consumers.