Last week was a glittering week of award success and recognition for the SnapDragon team and our founder Rachel Jones! We were thrilled to be nominated for four awards at three prestigious ceremonies; the Women in IT Excellence Awards, the Amazon Growing Business Awards and the Scottish Cyber Awards.
Last week we shared our blog about "Why you should know about your IP rights", this week are giving you #TopTips on how to protect, manage and enforce these rights.
Every company, predominantly start-ups, wants a competitive advantage. Intellectual property (IP) rights and knowing how to leverage them may give your brand a more prosperous future than other companies.
Every year, on August 21st we celebrate World Entrepreneurs’ Day, or WED, which is a day dedicated to creating awareness for entrepreneurship, innovation and leadership across the world.
Less than a week after France’s FIFA World Cup Final victory, counterfeit models of their World Champions shirt with two stars (representing their two World Cup wins in 1998 & 2018) were on sale in China, according to L’Equipe.
SnapDragon have recently launched Swoop, the automated brand monitoring platform for designers, manufacturers and retailers, the first of its kind to be made publicly available. Swoop has been created to enable brands to fight against online criminal gangs of counterfeiters and copycats across all industries.
Brand protection is a complex business - key to reputation, brand value/share price, customer loyalty and, crucially, customer safety. With the trade in counterfeits contributing almost USD$ 0.5trillion to the global economy annually, and increasing 25% year-on-year*, counterfeiting is no longer the domain of luxury goods. Increasingly, smaller brands with products costing £20 not £2000, are being faked and 12% of toys in the UK market are said to be counterfeit.**
Every year, on April 26th, the world celebrates World Intellectual Property Day. Today, July 4th, we celebrate British Intellectual Property Day… but what exactly are we celebrating?