The power of knowledge is the topic for this week.
Counterfeiting is a big business. When creating your business, it’s important to ensure you learn as much as you can about intellectual property (IP) infringement issues.
The experts discuss the merits of adding ‘secret ingredients’ to your products.
Want to throw your competition off the scent? A valuable way to protect your brand from counterfeits is to include ‘secret ingredients’ into your product. This clever trick can help those in the know, such as your trusted network, to identify a fake no matter how close to the real deal it may look.
Today is International Women’s Day! This year the campaign is based around #BalanceForBetter - a balanced world is a better world.