Ailidh Mather


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SnapDragon’s guide to shopping wisely for Mother’s Day

May 12, 2019 1:09:34 PM / by Ailidh Mather

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Knowledge is Power

Apr 4, 2019 12:35:45 PM / by Ailidh Mather posted in brand protection, counterfeits, IP

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The power of knowledge is the topic for this week.

Counterfeiting is a big business. When creating your business, it’s important to ensure you learn as much as you can about intellectual property (IP) infringement issues.

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The Secret Ingredient(s)...

Mar 19, 2019 10:54:02 AM / by Ailidh Mather posted in counterfeits

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The experts discuss the merits of adding ‘secret ingredients’ to your products.

Want to throw your competition off the scent? A valuable way to protect your brand from counterfeits is to include ‘secret ingredients’ into your product. This clever trick can help those in the know, such as your trusted network, to identify a fake no matter how close to the real deal it may look.

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Join us in celebrating innovative women in all industries!

Mar 8, 2019 1:10:51 PM / by Ailidh Mather posted in IP, international women's day, IWD

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Today is International Women’s Day! This year the campaign is based around #BalanceForBetter - a balanced world is a better world.

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