World Intellectual Property Day is celebrated on the 26th April every year. This year we are excited to celebrate the Reach for Gold campaign which takes a closer look inside the world of sports. The campaign investigates how innovation, creativity and the IP rights that encourage and protect them supports the development of sport and its enjoyment around the world.
As every Spring, supermarkets’ shelves are bursting with vibrant Easter eggs vying for the baskets of millions of UK consumers. However, behind the bright facade and joyful Easter celebrations, there is a growing concern amongst the confectionary industry. Fakes.
The power of knowledge is the topic for this week.
Counterfeiting is a big business. When creating your business, it’s important to ensure you learn as much as you can about intellectual property (IP) infringement issues.
The experts discuss the merits of adding ‘secret ingredients’ to your products.
Want to throw your competition off the scent? A valuable way to protect your brand from counterfeits is to include ‘secret ingredients’ into your product. This clever trick can help those in the know, such as your trusted network, to identify a fake no matter how close to the real deal it may look.
Today is International Women’s Day! This year the campaign is based around #BalanceForBetter - a balanced world is a better world.
In this blog, Mary Kernohan, Head of Business Development at SnapDragon, goes into detail about how to make the most of your design rights and trademarks.
The team at SnapDragon are delighted to announce the appointment of our new Chairman, Gordon Craig.
Having previously co-founded US organisation, Craneware, Gordon has served as Chief Technology Officer for 16 years and brings with him a wealth of experience.
After much success at the event in 2018, the SnapDragon team are excited to be attending the Toy Fair once again this year at the Kensington Olympia in London from the 22nd to 24th January - we will be located in The Balcony at Stand 200, opposite BTHA.