World Anti-Counterfeiting Day (WAC) - now in its 21st year, and never more meaningful than it is today. Fact!
World Intellectual Property Day is celebrated on the 26th April every year. This year we are excited to celebrate the Reach for Gold campaign which takes a closer look inside the world of sports. The campaign investigates how innovation, creativity and the IP rights that encourage and protect them supports the development of sport and its enjoyment around the world.
As every Spring, supermarkets’ shelves are bursting with vibrant Easter eggs vying for the baskets of millions of UK consumers. However, behind the bright facade and joyful Easter celebrations, there is a growing concern amongst the confectionary industry. Fakes.
The power of knowledge is the topic for this week.
Counterfeiting is a big business. When creating your business, it’s important to ensure you learn as much as you can about intellectual property (IP) infringement issues.
The experts discuss the merits of adding ‘secret ingredients’ to your products.
Want to throw your competition off the scent? A valuable way to protect your brand from counterfeits is to include ‘secret ingredients’ into your product. This clever trick can help those in the know, such as your trusted network, to identify a fake no matter how close to the real deal it may look.
Today is International Women’s Day! This year the campaign is based around #BalanceForBetter - a balanced world is a better world.